Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.
Some fans communicate multiple times a day with models through social media.
Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of virtual friendship.
Since the early days of live webcasts by Ringley and Amanda, the phenomenon of camming has grown to become a multibillion-dollar industry which has an average of at least 12,500 cam models online at any given time and more than 240,000 viewers at any given time.
Camming websites typically fall into two main categories, dependent upon whether their video chat rooms are free or private.
Similar webcam model hosting sites such as Chaturbate, CAM4 and My Free boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.